About Abby

The Chief Marketing Officer prioritizes Dimmed’s brand development, marketing strategy, and customer engagement to drive revenue and overall growth. While setting the general marketing strategy to achieve Dimmed’s business goals, Abby Anastas brings creativity, vision, data-driven decision-making, and leadership to the team, enhancing the culture and general experience within the company. Abby focuses on leveraging data analytics and market research to identify growth opportunities, as well as continue customer acquisition and retention through targeting campaigns. Through generating Dimmed’s identity, Abby fosters the company’s reputation while overseeing customer experiences, handling public relations matters in addition to Dimmed’s digital presence. With her experience in Accounting and Retail Management from the Martin J. Whitman School of Management at Syracuse University and time in Audit Assurance at Ernst & Young, Abby is competent in generating ideation for Dimmed’s marketing strategy, and is successful in harboring strength within a team to execute business goals.

Check out her LinkedIn: https://www.linkedin.com/in/abbyanastas/